E-commerce marketing spending in Latin America 2022 & 2025, by type

Published by
J. G. Navarro,
Nov 17, 2023
The sources forecast that, between 2022 and 2025, e-commerce marketing spending in Latin America will grow by about 20 percent, surpassing 10 billion U.S. dollars in the latter year. The digital retail media segment alone was projected to experience an increase of 36 percent in the period, reaching nearly 1.7 billion dollars by 2025.

E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars)

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Sources

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Release date

June 2023

Region

LAC

Survey time period

2022

Supplementary notes

* Forecast.

** Including tactics aiming at driving online conversions, such as direct-to-consumer (D2C) and in-app marketing.

*** Including marketing facilitating e-commerce that may not be directly related to advertising, such as marketing technology enterprise systems, data intelligence, a company's digital transformation, etc.

Based on a report by Portada, Comscore, Shutterstock, and Teads.

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