Main concerns of DMOs about paid media investments worldwide 2023

Published by Statista Research Department, Dec 8, 2023
A 2023 global study analyzed the main concerns of destination marketing organizations (DMOs) about paid media investments. According to the survey, targeting effectiveness and measurable impact emerged as the main concerns of DMOs, mentioned by 19 percent of respondents.

Main concerns of destination marketing organizations (DMOs) about paid media investments worldwide as of September 2023

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Release date

November 2023

Region

Worldwide

Survey time period

April to September 2023

Number of respondents

approx. 300

Special properties

destination marketers from DMOs, government departments, and chambers of commerce

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