Leading considerations when holiday shopping in the United States 2023, by generation

Published by
D. Tighe,
Dec 15, 2023
With the exception of Generation Z, U.S. consumers most often said they would be keeping better prices and promotions in mind when deciding where to shop for the holidays in 2023. In fact, approximately three-quarters of baby boomers nominated this option as one of their primary considerations.

Primary considerations when holiday shopping among consumers in the United States in 2023, by generation

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Release date

November 2023

Region

United States

Survey time period

October 17 to 19, 2023

Number of respondents

1,005*

Age group

18-74 years

Method of interview

Online survey

Supplementary notes

*The survey was sampled and weighed to match the general U.S. population, ages 18 to 74.

This question was phrased by the source as follows: "Please tell us what your primary considerations will be when deciding where to shop for the holiday season.

Respondents could select up to three of 14 options.

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