Media with too much advertising according to marketers worldwide 2023

Published by
J. G. Navarro,
Feb 2, 2024
During a survey among advertising and marketing professionals from Australia, Canada, Singapore, the United Kingdom, and the United States throughout September and October 2023, more than one-third (or 35 percent) of respondents said there was too much advertising on TV. Social media ranked second, mentioned by 31 percent of interviewees. Meanwhile, less than 20 percent of responding marketers cited podcasts and out-of-home (OOH) media.

Media with too much advertising according to marketers worldwide as of October 2023

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Release date

January 2024

Region

Worldwide

Survey time period

September and October 2023

Number of respondents

500 respondents

Age group

18 years and older

Special properties

among advertising and marketing professionals from Australia, Canada, Singapore, the United Kingdom, and the United States

Supplementary notes

The number of respondents in each market amounted to 100.
The source does not specify the type of the survey.
Multiple answers were possible.

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