Static OOH ad inventory owners' top business investment priorities worldwide 2024

Published by
J. G. Navarro,
Mar 4, 2024
During a global survey among static out-of-home (OOH) media owners published in February 2024, nearly 56 percent of respondents chose additional OOH as one of their main business investment priorities in the following one to two years. The same share of interviewees mentioned the marketing and sales of the existing inventory. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.

Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024

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Release date

February 2024

Region

Worldwide

Survey time period

as of February 12, 2024

Number of respondents

126 respondents

Special properties

among respondents from 64 global static OOH ad inventory owners

Supplementary notes

The source does not specify the survey type or date. The date given is the date of release.

Multiple answers were possible.

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