Most challenging areas of static OOH ad management for media owners worldwide 2024

Published by
J. G. Navarro,
Mar 4, 2024
During a global survey among static out-of-home (OOH) media owners published in February 2024, approximately 38 percent of respondents chose inventory availability as the most challenging area of static OOH management. Proposal management and proof-of-performance (PoP) followed, mentioned by 36.5 and 35.7 percent of the interviewees, respectively. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.

Most challenging areas of static out-of-home (OOH) advertising management according to media owners worldwide as of February 2024

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Release date

February 2024

Region

Worldwide

Survey time period

as of February 12, 2024

Number of respondents

126 respondents

Special properties

among respondents from 64 global static OOH ad inventory owners

Supplementary notes

The source does not specify the survey type or date. The date given is the date of release.

Multiple answers were possible.

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