DOOH advertising campaigns in Germany 2023, by purchase method

Published by Statista Research Department, Mar 12, 2024
During a 2023 survey of ad buyers from Germany, it was found that 33 percent of digital out-of-home campaigns were bought through programmatic means only. On top, 36 percent purchased their campaigns with a mix of direct and programmatic means.

Distribution of digital out-of-home (DOOH) advertising campaigns in Germany as of October 2023, by purchase method

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2023

Region

Germany

Survey time period

as of October 2023

Number of respondents

1,200*

Supplementary notes

* The survey was conducted among 1,200 advertisers and agencies from Australia, France, Germany, Spain, the United Kingdom, and the United States. A separate number for Germany was not provided.
The source does not provide information about when the survey was conducted. The date provided is the release date.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Digital advertising in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Germany

Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

Further Content: You might find this interesting as well

Topics

Programmatic digital out-of-home (pDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu