Digital retail media ad spend growth worldwide 2024, by country
In 2024, digital retail media spending in the United States is expected to increase by 28.5 percent year on year. Among the seven presented countries, Mexico's digital retail media market is projected to grow the most, at 45 percent, followed by Brazil, at 29 percent. Among the European countries shown, France is forecast to experience the highest growth rate, at 27 percent.