Retail e-commerce sales in the United States from 1st quarter 2009 to 3rd quarter 2019
(in million U.S. dollars)
Quarterly U.S. e-commerce retail sales 2009-2019
In the third quarter of 2019, adjusted U.S. retail e-commerce sales amounted to over 154.54 billion U.S. dollars. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies and financial brokers. Online retail sales currently account for one tenth of total retail and approximately 5 percent of annual e-commerce revenue in the United States. The largest B2C e-commerce merchandise category is clothing and clothing accessories, including footwear. Online retail refers to customers buying goods or services from a seller online. Some online retailers are based on brick-and-mortar stores, whereas others are purely online retailing corporations. Most notable examples for online-based companies are market leaders Amazon and eBay. Prerequisites for online shopping are an internet connection and a valid method of payment. After purchasing, products are usually shipped to a designated address, picked up in-store or made available for digital distribution. Online retail provides 24 hours access to customers, as well as the possibility to shop around with ease and compare prices. Online retail sites often feature customer-written reviews in addition to the standard product information.
Retail e-commerce sales in the United States from 1st quarter 2009 to 3rd quarter 2019
(in million U.S. dollars)
E-commerce sales in million U.S. dollars
Q3 '19*154,543
Q2 '19147,141
Q1 '19140,346
Q4 '18134,969
Q3 '18132,819
Q2 '18129,046
Q1 '18122,534
Q4 '17118,216
Q3 '17114,186
Q2 '17110,505
Q1 '17106,207
Q4 '16 101,776
Q3 '16 99,875
Q2 '16 96,283
Q1 '16 92,182
Q4 '15 88,968
Q3 '15 86,569
Q2 '15 83,370
Q1 '15 80,344
Q4 '14 77,755
Q3 '14 75,883
Q2 '14 73,480
Q1 '14 70,492
Q4 '13 68,179
Q3 '13 65,804
Q2 '13 63,949
Q1 '13 62,025
Q4 '12 60,439
Q3 '12 58,157
Q2 '12 56,067
Q1 '12 54,896
Q4 '11 52,984
Q3 '11 49,985
Q2 '11 48,696
Q1 '11 46,908
Q4 '10 45,064
Q3 '10 43,507
Q2 '10 41,308
Q1 '10 39,291
Q4 '09 38,106
Q3 '09 37,391
Q2 '09 35,279
Q1 '09 34,145
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Source

Release date

November 2019

Region

United States

Survey time period

Q1 2009 to Q3 2019

Special properties

Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and moving holidays.

Supplementary notes

* Preliminary

Estimates are based on data from the Monthly Retail Trade Survey and administrative records. Unless otherwise specified, all estimates are revised based on the 2014 Annual Retail Trade Survey and the final results from the 2012 Economic Census.

Quarterly U.S. e-commerce retail sales 2009-2019
In the third quarter of 2019, adjusted U.S. retail e-commerce sales amounted to over 154.54 billion U.S. dollars. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies and financial brokers. Online retail sales currently account for one tenth of total retail and approximately 5 percent of annual e-commerce revenue in the United States. The largest B2C e-commerce merchandise category is clothing and clothing accessories, including footwear. Online retail refers to customers buying goods or services from a seller online. Some online retailers are based on brick-and-mortar stores, whereas others are purely online retailing corporations. Most notable examples for online-based companies are market leaders Amazon and eBay. Prerequisites for online shopping are an internet connection and a valid method of payment. After purchasing, products are usually shipped to a designated address, picked up in-store or made available for digital distribution. Online retail provides 24 hours access to customers, as well as the possibility to shop around with ease and compare prices. Online retail sites often feature customer-written reviews in addition to the standard product information.
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