Media reach in the U.S. 2016

This statistic displays data on the daily reach of various types of media in the United States in spring 2016. Radio reached 54.1 percent of the population aged 18 to 64 on a daily basis.

Daily reach of various media in the United States in spring 2016

Share of population reached "yesterday"
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Source

Release date

September 2016

Region

United States

Survey time period

spring 2016

Age group

18-64 years

Special properties

Monday to Sunday, 6 a.m. to midnight

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