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Largest newspaper advertisers in the U.S. 2018

Leading newspaper advertisers in United States in 2018, by ad spend (in million U.S. dollars)

by A. Guttmann, last edited Nov 21, 2019
Largest newspaper advertisers in the U.S. 2018 In 2018, Andersen Corporation, an international window and door manufacturing company, was the leading newspaper advertiser in the United States, having spent roughly 97 million U.S. dollars on promoting its products and services through this medium.

Newspaper advertising spending

Newspaper ad spending worldwide dropped by almost eight percent in 2018, compared to 2017. In the past decade, the popularity of the medium has decreased considerably. This trend is also visible in data presenting the paid circulation of daily newspapers. With 63 million, circulation numbers peaked in 1987. Less than half that amount of papers was bought each day in 2018. For each dollar invested in print advertising, which includes newspapers, U.S. advertisers gained just over four U.S. dollars, making it the medium with the lowest return on advertising spending in 2018.

Leading magazine advertisers

In 2018, the leading magazine advertisers (in terms of ad spend) in the United States were L’Oréal, Procter & Gamble, and Kraft Heinz Co., respectively. L’Oréal spent almost 700 million U.S. dollars on ads, which was more than twice the amount Kraft Heinz Co. spent that year.
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Leading newspaper advertisers in United States in 2018, by ad spend (in million U.S. dollars)

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