IPG's revenue by operating segment 2023

In 2023, the Interpublic Group of Companies, Inc. (IPG) generated almost 10.89 billion U.S. dollars in revenue, of which nearly 4.4 billion dollars (or approximately 40 percent) came from its Media, Data, and Engagement Solutions segment, also known as MD&E. Meanwhile, the Integrated Advertising and Creativity Led Solutions (IA&C) division generated slightly over four billion dollars in revenue.

Revenue of the Interpublic Group from 2020 to 2023, by operating segment (in million U.S. dollars)

Characteristic	MD&E	IA&C	SC&E
2023	4,394.8	4,002.2	2,492.3
2022	4,381.6	4,140.6	2,405.6
2021	4,196.6	4,041.8	2,002.3
2020	3,520.4	3,724.6	1,816

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Release date

February 2024

More information

Region

Worldwide

Survey time period

2020 to 2023

Supplementary notes

MD&E (Media, Data, and Engagement Solutions) comprises IPG Mediabrands, Acxiom, Kinesso, and digital and commerce specialist agencies, including MRM, R/GA, and Huge.

IA&C (Integrated Advertising and Creativity Led Solutions) comprises global networks and agencies providing a broad range of services, such as McCann Worldgroup, IPG Health, MullenLowe Group, Foote, Cone & Belding (or FCB), and the holding's domestic integrated agencies.

SC&E (Specialized Communications and Experiential Solutions) comprises agencies providing marketing services, such as Weber Shandwick and Golin, as well as sports, entertainment, and experiential agencies, and DXTRA Health.

Figures have been rounded.

Data preceding 2021 was retrieved from earlier reports.

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