Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Unit sales of the leading razor brand in the U.S. 2019

Unit sales of the leading razor brands in the United States in 2019 (in millions)*

by M. Shahbandeh, last edited Oct 11, 2019
Unit sales of the leading razor brand in the U.S. 2019 Private label razors sold the highest volume of units in the United States in 2019, at 6.3 million. The second leading brand in terms of unit sales was Harry's in that year with 5.3 million units.
Leading razor vendors and brands

Proctor & Gamble was the leading vendor of razors in the United States in 2016, generating about 286.3 million U.S. dollars in sales in that year, while private label vendors came in third in terms of razor sales. However, Americans tend to prefer private label razors to name brand razors. In 2018, private label brands sold nearly 40 million U.S. dollars of razors, about eight million dollars more than the top name brand, Gillette Fusion5. The popularity of Gillette Fusion5 and other name brand razors is on the rise compared to private label razors. Between 2017 and 2018, Gillette Fision5 experienced highest growth in sales, while private label razors sales declined by about percent in that time period.

Men’s grooming in the United States

For many men, shaving or trimming one’s facial hair is a daily ritual and a very important step in the day. In North America, the men’s grooming market is expected to grow in size from 9.3 billion U.S. dollars in 2015 to around 11.6 billion dollars by 2020. A survey of American men in 2017 found that about 67 percent of respondents in the United States wear a beard at least some of the time, while 33 percent never grow a beard.
Show more

Unit sales of the leading razor brands in the United States in 2019 (in millions)*

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
Men's Shaving in the U.S.
Men's Shaving in the U.S.

All Information
in one Presentation

Men's Shaving in the U.S.

Everything On "Men's Shaving in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Men's Shaving in the U.S."
  • Market overview
  • Razors
  • Shaving cream and shavers
  • Consumer spending and behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.