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Most expensive keywords in Google Adwords 2017
Most expensive keywords in Google Adwords 2017
Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)

Is Google the king of search advertising?
It certainly seems that way, as the search engine was estimated to bring in more than 85 billion U.S. dollars from search advertising in 2017, whilst Google’s Chinese equivalent and closest competitor, Baidu, generated search ad revenue eight times lower than that. Google has reigned over search advertising for longer than any of its competitors, with marketers investing the majority of their dollars in promoting products and services via either the display network or as text next to search engine results. However, nowadays, with the growing popularity of Amazon and their vast presence on the publishing scene, as well as Facebook’s enormous audience reach, Google’s kingdom is being challenged by the two platforms. What is more, the developing attraction towards using voice search among customers, and consequently among marketers who consider Amazon’s Alexa to have higher marketing value shows that Google needs to step up its game.
Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)
Average cost-per-click (in U.S. dollars) | |
---|---|
Business Services | 58.64 |
Bail Bonds | 58.48 |
Casino | 55.48 |
Lawyer | 54.86 |
Asset Management | 49.86 |
Insurance | 48.41 |
Cash Services & Payday Loans | 48.18 |
Cleanup & Restoration Services | 47.61 |
Degree | 47.36 |
Medical Coding Services | 46.84 |
Rehab | 46.14 |
Psychic | 43.78 |
Timeshare | 42.13 |
HVAC Software | 41.24 |
Business Software | 41.12 |
Medical Needs | 40.73 |
Loans | 40.69 |
Plumber | 39.19 |
Termites | 38.88 |
Pest Control | 38.84 |
Average cost-per-click (in U.S. dollars) | |
---|---|
Business Services | 58.64 |
Bail Bonds | 58.48 |
Casino | 55.48 |
Lawyer | 54.86 |
Asset Management | 49.86 |
Insurance | 48.41 |
Cash Services & Payday Loans | 48.18 |
Cleanup & Restoration Services | 47.61 |
Degree | 47.36 |
Medical Coding Services | 46.84 |
Rehab | 46.14 |
Psychic | 43.78 |
Timeshare | 42.13 |
HVAC Software | 41.24 |
Business Software | 41.12 |
Medical Needs | 40.73 |
Loans | 40.69 |
Plumber | 39.19 |
Termites | 38.88 |
Pest Control | 38.84 |
© Statista 2019
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Is Google the king of search advertising?
It certainly seems that way, as the search engine was estimated to bring in more than 85 billion U.S. dollars from search advertising in 2017, whilst Google’s Chinese equivalent and closest competitor, Baidu, generated search ad revenue eight times lower than that. Google has reigned over search advertising for longer than any of its competitors, with marketers investing the majority of their dollars in promoting products and services via either the display network or as text next to search engine results. However, nowadays, with the growing popularity of Amazon and their vast presence on the publishing scene, as well as Facebook’s enormous audience reach, Google’s kingdom is being challenged by the two platforms. What is more, the developing attraction towards using voice search among customers, and consequently among marketers who consider Amazon’s Alexa to have higher marketing value shows that Google needs to step up its game.
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- Release date
- December 2017
- Region
- Worldwide
- Survey time period
- June 1 2016 to June 12, 2017
- Special properties
- Most expensive keywords on Google AdWords
- Supplementary notes
- The source provides the following information on the methodology: "We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent."
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- Worldwide
- Survey time period
- June 1 2016 to June 12, 2017
- Special properties
- Most expensive keywords on Google AdWords
- Supplementary notes
- The source provides the following information on the methodology: "We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent."
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- Most trusted advertising forms for purchasing decisions in the U.S. 2016
- Canada search engine market share 2017
- Online search query size in Canada 2017, by number of keywords
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- Google PLA CPC change in the Netherlands 2016
- Most popular fashion-related search terms in the UK in February 2016
- Most popular beauty-related search terms in the UK 2016
- Paid search CPC and spend change in the Netherlands 2016, by keyword type
- U.S. Google AdWords mobile CTR 2018, by industry
- Most popular automotive related search terms in the UK in January 2016
- Paid search CPC change in the Netherlands 2016, by device
- Paid search CPC change in finance, retail, travel sector in the Netherlands 2016
- Share of online search keywords for original designer clothing in China 2017
- Canada: interest in value key words in ads 2012, based on HHI less than100K
- Social keywords related to cherry blossoms in South Korea 2017
- Travel industry CPC in the U.S. 2014, by subsector
- Leading BEC email keywords worldwide in 2018
- Top flowers and gifts keywords in the U.S. 2016, by paid search spend
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