What impact has social media had on your holiday choices in the past?*
Impact of the social media on holiday choices 2011
The statistic depicts British holidaymakers' answers to the question "What impact does social media have on your holiday choices?"*. 48 percent of the respondents reported that the social media has not had any impact on their holiday choices so far.
What impact has social media had on your holiday choices in the past?*
Percent of respondents
No impact -
I booked my original holiday choice
48%
Chose a different hotel33%
Switched resort10%
Changed agent/ operator /website8%
Holidayed in a different country7%
Other5%
Switched airline5%
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Source

Release date

November 2011

Region

United Kingdom

Survey time period

September 2011

Number of respondents

1,006 respondents

Age group

18 years and older

Special properties

British holidaymakers who took a minimum 7-day summer holiday in 2011

Supplementary notes

* The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.

Impact of the social media on holiday choices 2011
The statistic depicts British holidaymakers' answers to the question "What impact does social media have on your holiday choices?"*. 48 percent of the respondents reported that the social media has not had any impact on their holiday choices so far.
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