Monthly average daily rate of U.S. hotels 2011-2019

The average daily rate (ADR) of hotels in the United States was 125.55 U.S. dollars as of December 2019. This figure was slightly higher than the month before.

What is average daily rate?

Average daily rate is a key performance indicator of the hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain), or in this case the average room rental price per day of many hotels within the U.S. Other useful KPI’s in the lodging industry are the  occupancy rate and revenue per available room (RevPAR).

Monthly ADR trends

Patterns are quite easy to discern in the monthly ADR of U.S. hotels. It often peaks annually in October and shows a dip in January. This dip could be due to lower spending from consumers after the expensive winter holiday season. Additionally, U.S. hotel ADR rates have shown annual growth month-to-month since 2011.

Monthly average daily rate of United States hotels from 2011 to 2019

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Sources

Release date

January 2019

Region

United States

Survey time period

January 2011 to December 2019

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