Top 10 single telecast TV programs in the U.S. 2018

This statistic presents leading single telecasts in the United States in 2018, based on total viewers. The most viewed telecast in 2018 was the Super Bowl on FOX with 104.11 million viewers.

Leading single telecast TV programs – additional information

Super Bowl LII was contested between the New England Patriots and the Philedalphia, with the Eagles coming out 41-33 winners to win their first Super Bowl championship. The game drew an average of 104.11 million viewers and a further 73.99 million tuned in to the post game coverage.

The Super Bowl has always been a significant event in the U.S. television calendar and companies spend millions of dollars every year to air their commercials during the game. Anheuser-Busch InBev, the company which owns brands such as Budweiser and Corona, was the largest Super Bowl advertiser in 2017, spending an estimated 35 million U.S. dollars on advertising during the game. Super Bowl advertising spending in 2017 totaled 419 million U.S. dollars, over double the figure spent by advertisers in 2008.

Leading single telecast TV programs in the United States in 2018, based on total viewers

Number of viewers in millions
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Source

Release date

December 2018

Region

United States

Survey time period

January 1, 2018 to November 18, 2018

Age group

2 years and older

Special properties

live +7

Supplementary notes

English- and Spanish-language telecasts on broadcast and cable. Estimates include live and same-day timeshifted viewing. Excludes breakouts, sustainers, programs less than 5 minutes in duration, pre/post gun sports programming.
Figures have been rounded.

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Statistics on "Sports on TV in the U.S."

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