Election 2012 - spending on issue-related TV ads

This graph shows spending on issue-related TV ads in the 2012 election by message sent. Spending on TV ads containing an Anti-Obama message, as of August 1, had totaled up to 130 million U.S. dollars.

Spending on issue-related TV ads in the 2012 elections, by topic, as of August 1

Spending in million U.S. dollars
Jobs170.38
Budget/Government Spending136.87
Anti-Obama Message129.19
Taxes96.99
Pro-Obama Message79.14
Anti-Romney Message66.35
Pro-Romney Message59.31
Healthcare52.86
Energy/Environment48.54
Call to Action47.01
Healthcare Anti-Obama Plan29.54
Energy/Environment Solyndra22.92
Financial Reform21.74
Education21.61
Gas/Oil20.11
Anti-Bain Capital19.55
Corruption19.14
Anti-Gingrich Message16.77
Anti-Santorum Message14
Healthcare General12.92
Pro Bain Capital12.24
Abortion12.14
Iraq/Afghan War11.43
Energy/Environment Anti-Oil 10.1
Medicare7.69
Debt Plan7.67
Energy/Environment Keystone6.58
Immigration6.46
Pro-Gingrich Message5.88
Pro-Santorum Message5.83
Spanish4.89
Energy/Environment Global Warming4.76
Pro-Perry Message4.38
Pro-Paul Message3.98
Trade3.82
Trade China3.51
International Affairs2.79
Healthcare Anti-Insurance2.59
Transportation1.74
Union1.68
Healthcare Pro-Obama Plan1.25
Anti-Perry Message1.22
Pro-Huntsman Message1.14
Energy/Environment Pro-Epa0.87
Energy/Environment Anti-Epa0.71
Healthcare Public Option0.65
Anti-Bachmann Message0.64
National Defense0.62
Energy/Environment Anti-Cap and Trade0.57
Tort Reform0.51
Public Safety0.44
Gun Control0.41
Anti-Paul Message 0.4
Anti-Cain Message 0.36
Social Security0.2
Super Committee0.13
Voting0.1
Gaming0.09
Pro-Bachmann Message0.03
Gay Marriage0.02
Prescription Drugs Anti-Industry0.01
Prescription Drugs0.01
Anti-Huntsman Message0.01
Pro-Cain Message0
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Source

Release date

August 2012

Region

United States

Survey time period

October 31, 2011 to August 1, 2012

Supplementary notes

The depicted data contains spendings by candidate, PAC and interest groups. The data is based on ads that have hit the airwaves, not total buys announced by campaigns or other groups.

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Statistics on "2012 U.S. election part I finances"

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