American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2019

This statistic shows the American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2019. McDonald's ACSI score was 69 in 2019.
The limited-service restaurant industry was not measured in 2004.

McDonald's

McDonald’s, which is headquartered in Oak Brook, Illinois, is the world’s largest quick-service restaurant chain. The company is publicly traded and generated more than 21 billion U.S. dollars in revenue in its 2018 fiscal year. Over half of that revenue was generated through franchised restaurants (11.01 billion U.S. dollars in 2018) and the smaller half through company-operated restaurants (10.1 billion U.S. dollars in 2018). The United States is still McDonald’s single biggest market with nearly eight billion U.S. dollars in revenue in 2018.

In 2018, almost 38 thousand McDonald’s restaurants were in operation worldwide, of which around 14 thousand were located in the United States.

The McDonald’s brand is amongst the most valuable brands in the world, valuations vary however depending on the source. Milward Brown Optimor ranks McDonald’s as the most valuable fast food brand in 2018 with a brand value of approximately 126.04 billion U.S. dollars.

The main competitors of McDonald’s in the quick-service restaurant market are Subway, Yum Brands! (Kentucky Fried Chicken, Pizza Hut, Taco Bell), Chipotle Mexican Grill, Wendy’s, Burger King, Domino’s Pizza, Papa John’s, Chick-fil-A but also coffeehouse chains such as Starbucks.

American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2019*

ACSI score
201969
201869
201769
201669
201567
201471
201373
201273
201172
201067
200970
200869
200764
200663
200562
200364
200261
200162
200059
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Source

Release date

July 2019

Region

United States

Survey time period

2000 to 2019

Supplementary notes

*The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.
Limited Service Restaurant - Establishments whose patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to customers' locations.
Date given is date accessed.

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Statistics on "Quick service restaurant brands: McDonald's"

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