American customer satisfaction index: Starbucks in the U.S. 2006-2019

American customer satisfaction index scores of Starbucks in the United States from 2006 to 2019*

by S. Lock, last edited Jul 22, 2019
American customer satisfaction index: Starbucks in the U.S. 2006-2019 This statistic shows the American customer satisfaction index scores of Starbucks in the United States from 2006 to 2019. Starbucks had an ACSI score of 79 in 2019.
Starbucks

The Starbucks Corporation is a coffeehouse chain based in Seattle which operates more than 29 thousand stores worldwide (as of 2018). Starbucks, which became a publicly traded company on June 26, 1992, generated nearly 25 billion U.S. dollars in revenue in the 2018 fiscal year.

In its company-operated stores Starbucks generates 74 percent of revenue from the sale of beverages, 20 percent from food sales and two percent from the sale of packaged and single serve coffees. Another four percent of retail sales are attributable to coffee-making equipment and other merchandise.

The United States is Starbucks’ biggest and most important market. In 2018, revenues from Starbucks Americas segment amounted to more than 16 billion U.S. dollars. The Americas segment comprises over 13,000 stores in the U.S., Canada, Mexico, Puerto Rico, Brazil Chile and other American countries with around 86 percent of those stores located in the United States.

Starbucks’ main competitors are quick-service restaurants and specialty coffee shops such as McDonald’s with it McCafé brand, Caribou Coffee or Dunkin’ Donuts. Since the coffee shop market is segmented and fragmented to varying degrees Starbucks faces differing competitors depending on the country / region of operation. In Canada for example the fast casual restaurant chain Tim Hortons, which operates around 4,000 stores in Canada compared to Starbucks' 1,109, is one of Starbucks’ strongest competitors.

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American customer satisfaction index scores of Starbucks in the United States from 2006 to 2019*

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