Share of people planning to attend or throw a Super Bowl party 2013-2019

Do you plan to throw or attend a Super Bowl party?

by Christina Gough, last edited Nov 22, 2019
Share of people planning to attend or throw a Super Bowl party 2013-2019 Since 2013, around 50 percent of people in the United States have not planned on throwing or attending a Super Bowl party. The number of people planning to attend a party dropped from 28.6 percent in 2016 to 24 percent in 2019.

Super spending on Super Bowl

The Super Bowl is one of the biggest events on the sporting calendar, taking place annually on the first Sunday of February. The end of season showdown between the NFL’s two best teams has a big impact on the retail industry in the United States: consumers spend around 15 billion U.S. dollars across Super Bowl weekend. Since 2012, adults have expected to spend around 80 U.S. dollars on Super Bowl Sunday, with a large share of respondents planning to purchase food and beverages for the big game.

It’s more than just a game

The Super Bowl is one of the cultural events of the year; people not only tune in for the game but also for the halftime show and special commercials. TV viewership of the Super Bowl has declined in recent years, but the average cost of a 30-second advert during the game has increased since 2010 and exceeded five million U.S. dollars in 2019.
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Do you plan to throw or attend a Super Bowl party?

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