U.S. mobile shoppers and researchers by gender 2015

This statistic presents the distribution of shoppers in the United States who primarily research and purchase products via smartphone, sorted by gender. As of the third quarter of 2015, 53.4 percent of mobile-first shoppers were female.

Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by gender

Characteristic	Share of respondents
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-	-

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Release date

December 2015

More information

Region

United States

Survey time period

1st quarter 2015 and 3rd quarter 2015

Number of respondents

Q1 n=9,170; Q3 n=8.891

Supplementary notes

Respondents who use their smartphones to compare prices, get information, receive coupons and make purchases

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