National TV advertising revenue during NCAA Division I Men's Basketball Championship (March Madness) from 2002 to 2018
(in million U.S. dollars)
TV advertising revenue during March Madness 2002-2018
The timeline presents TV advertising revenue during the NCAA men's basketball tournament from 2002 to 2018. In 2018, the revenue amounted to approximately 1.32 billion U.S. dollars.
National TV advertising revenue during NCAA Division I Men's Basketball Championship (March Madness) from 2002 to 2018
(in million U.S. dollars)
Revenue in million U.S. dollars
20181,322
20171,285
20161,244
20151,188
20141,134
20131,117
20121,095
2011782
2010623
2009598
2008648
2007525
2006504
2005479
2004454
2003379.9
2002358
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Source

Release date

March 2019

Region

United States

Survey time period

2002 to 2018

Special properties

includes pre-game, game & post-game programming

Supplementary notes

Figures for periods prior to 2018 come from previous reporting.

TV advertising revenue during March Madness 2002-2018
The timeline presents TV advertising revenue during the NCAA men's basketball tournament from 2002 to 2018. In 2018, the revenue amounted to approximately 1.32 billion U.S. dollars.
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Statistics on "NCAA college sports"
  • The NCAA - college sports
  • College football
  • College basketball
  • March Madness
  • March Madness fan interest
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