Allocation of marketing and creative work in U.S. companies 2011 | Statista

The graph presents allocation of marketing and creative work in U.S. companies in 2011. Among all surveyed marketing professionals, eight percent responded that their company hired independent contractors to do such work.

To whom is marketing and creative work allocated in your company?

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Release date

October 2011

More information

Region

United States

Survey time period

July 19 to August 22, 2011

Number of respondents

523 respondents

Special properties

Marketing professionals

Method of interview

Online survey

Supplementary notes

Surveyed professional came from U.S. companies and organisations, but more than half of them worked for a company with a global reach and one third leveraged marketing resources from outside the U.S.
The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.

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