German Bundesliga team brand values 2011 to 2018
(in million U.S. dollars)
Brand value of Bundesliga (Germany) football teams 2011-2018
The statistic depicts the brand value of the most valuable German football teams from 2011 to 2018. FC Bayern München had a brand value of 1.41 billion U.S. dollars in 2018.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
German Bundesliga team brand values 2011 to 2018
(in million U.S. dollars)
20112012201320142015201620172018
FC Bayern München4937868608969338671,2221,406
Borussia Dortmund125227260327326280519587
FC Schalke 04135266259313302223338384
RasenBallsport Leipzig*------145347
Bayer 04 Leverkusen*-6490116135175332273
VfL Wolfsburg*-668291116119256266
Borussia Mönchengladbach*----86173208262
Eintracht Frankfurt*------140172
1899 Hoffenheim*------194166
Hertha BSC Berlin*-55---123159165
SV Werder Bremen6868799488110155156
FC Augsburg-------133
FSV Mainz 05*-----92-123
Hamburger SV134153144138103152163-
1.FC Köln*------162-
VfB Stuttgart81718310212195171-
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

May 2018

Region

Germany

Survey time period

2011 to 2018

Supplementary notes

* Source does not give provide figures for every year

Brand value of Bundesliga (Germany) football teams 2011-2018
The statistic depicts the brand value of the most valuable German football teams from 2011 to 2018. FC Bayern München had a brand value of 1.41 billion U.S. dollars in 2018.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "The 'Big Five' European Football Leagues"
  • Overview
  • Premier League
  • Bundesliga
The most important statistics
  • La Liga
  • Serie A
  • Ligue 1
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.