Cost of ads for U.S. TV during the Olympics opening ceremony from 1988 to 2008
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This timeline presents the cost of a 30-second commerical spot on U.S. TV during the Summer Olympic Games opening ceremony from 1988 to 2008. Before 2008, advertisers were charged the most during the opening ceremony of the Olympic Games in Athens in 2004. In that year, the cost of a 30-second spot amounted to 340 thousand U.S. dollars. More recent data can be found