Verticals with the highest share of paid apps in the Apple App Store as of June 2018
Apple App Store paid app share by vertical 2018
This statistic ranks the verticals with the highest share of paid apps in the Apple App Store as of June 2018. As of the measured period, only 2.84 percent of apps in the e-commerce vertical were paid apps.
Verticals with the highest share of paid apps in the Apple App Store as of June 2018
Share of available apps
E-commerce2.84%
Business5.37%
Food & Drink6.58%
Social7.75%
Lifestyle9.29%
Games17.81%
Health18.02%
Entertainment22.99%
Utilities24.36%
Publications26.94%
Educational29.2%
Travel30.15%
Other82.28%
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Source

Release date

July 2018

Region

Worldwide

Survey time period

June 2018

Apple App Store paid app share by vertical 2018
This statistic ranks the verticals with the highest share of paid apps in the Apple App Store as of June 2018. As of the measured period, only 2.84 percent of apps in the e-commerce vertical were paid apps.
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Statistics on "Mobile app monetization"
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