Credibility of NBC in the U.S. 2019

Around a quarter of American voters viewed NBC as a very credible source of news and information, while an additional 37 percent characterised the network as somewhat credible. Conversely, around 12 percent of voters had major reservations about the network’s credibility, rating it as “not at all credible”.

NBC

The National Broadcasting Company (NBC) is the one of the oldest and most popular broadcasting networks in the United States. Operating as a subsidiary of telecom giant Comcast, NBC’s broadcast television segment brought in around 32 billion dollars in revenue in 2018. Some of the network's most popular recent programs are ‘America’s Got Talent’, ‘The Voice’, and ‘This Is Us’, each of which gathered millions of viewers over the course of the 2018/19 season. NBC operates the news telecast entitled ‘NBC Nightly News’ as well as the cable news network MSNBC.

Perceptions of the network

Increasing political tension in the U.S. has meant that television networks have found it difficult to continue to situate themselves at the center of the American political spectrum. Over half of American voters considered the network to be at least somewhat liberal leaning, while only eight percent believed it to be truly partisan. Data also shows that a significant portion of Americans viewed NBC News as extremely biased, but it is unclear how heavily this response relies upon political affiliation.

Credibility of NBC in the United States as of April 2019

Share of respondents
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Sources

Release date

April 2019

Region

United States

Survey time period

March 28 to April 2, 2019

Number of respondents

2,201 respondents

Age group

18 years and older

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