This statistic shows the results of a survey in which U.S. consumers were asked why they prefer to purchase branded produce. According to the survey, 49 percent of respondents said they prefer to buy branded produce because they generally look for brands that they are familiar with.
Grocery shopping: U.S. consumers' reasons for buying branded fresh produce 2017
Consumers' reasons for purchasing branded fresh produce in the United States in 2017
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Further related statistics
FMI. (September 7, 2017). Consumers' reasons for purchasing branded fresh produce in the United States in 2017 [Graph]. In Statista. Retrieved December 11, 2019, from https://cdn1.statista.com/statistics/241177/consumers-reason-branded-fresh-produce/
FMI. "Consumers' reasons for purchasing branded fresh produce in the United States in 2017." Chart. September 7, 2017. Statista. Accessed December 11, 2019. https://cdn1.statista.com/statistics/241177/consumers-reason-branded-fresh-produce/
FMI. (2017). Consumers' reasons for purchasing branded fresh produce in the United States in 2017. Statista. Statista Inc.. Accessed: December 11, 2019. https://cdn1.statista.com/statistics/241177/consumers-reason-branded-fresh-produce/
FMI. "Consumers' Reasons for Purchasing Branded Fresh Produce in The United States in 2017." Statista, Statista Inc., 7 Sep 2017, https://cdn1.statista.com/statistics/241177/consumers-reason-branded-fresh-produce/
FMI, Consumers' reasons for purchasing branded fresh produce in the United States in 2017 Statista, https://cdn1.statista.com/statistics/241177/consumers-reason-branded-fresh-produce/ (last visited December 11, 2019)