Luxury brands - effectiveness of online video ads vs. TV ads in the U.S. 2012
Here you can find out which luxury brands were the most valuable in 2011.
This statistic presents the effectiveness of online video advertising compared to telelvision advertising, as assessed by luxury brands marketers in the United States in 2012. The Martini Media and Digiday survey revealed that 31 percent of the respondents stated they considered online video and TV ads equally effective when it came todriving traffic to brick and mortar stores.