Most valuable corporate brands in China in 2018

This statistic presents the most valuable corporate brands in China in 2018, as ranked by the European Brand Institute. The most valuable corporate Chinese brand of 2019 was Alibaba Group with a brand value of over 53.7 billion euros. Tencent came as second with 45.4 billion euros.

The 10 most valuable corporate brands in China in 2018

Brand corporationBrand value in billion euros
Alibaba Group (retail)53.73
Tencent/QQ (IT & technology)45.4
ICBC (financial services)29.84
China Construction Bank (financial services)29.55
Pingan Insurance (financial services)28.54
Agricultural Bank of China (financial services)25.1
Bank of China (financial services)23.94
Huawei (IT & technology)23.43
China Life Insurance (financial services)22.62
Baidu (IT & technology)16.51
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Source

Release date

January 2020

Region

China

Survey time period

2018

Supplementary notes

Note: 1 U.S. dollar equals approximately 0.896 euro.

Figures have been rounded.
Data based on fiscal year 2018.
The source does not provide publication date. The released date is the date of access.

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Statistics on "Brand Value"

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