Digital ad revenue share in the U.S. 2016-2020, by company

The statistic presents the distribution of net digital ad revenue in the United States from 2016 to 2020, by company. In 2017, Facebook's share of total U.S. digital advertising revenues amounted to 19.9 percent.

Distribution of net digital ad revenue in the United States from 2016 to 2020, by company

Google (including YouTube)Facebook (including Instagram)Microsoft (including LinkedIn)OathAmazonSnapchatTwitterYelpIACHuluRokuYahoo!Other
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Release date

March 2018


United States

Survey time period

2016 and 2017

Special properties

Includes advertising that appears on desktop and laptop computer as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms. Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Supplementary notes

* Forecast.

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Statistics on "Twitter"

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