Level of attention while reading news in the U.S. 2012

The statistic presents levels of attention while reading news among American population as of August 2012. During the Harris Interactive survey, eight percent of respodents stated they normally only read the headlines.

Which of the following best describes how you typically read the news - either online or in print?

Characteristic	Share of respondents
I normally just read the headlines	8%
I normally just read the headlines, but maybe one or two stories in full	34%
I normally will read the headlines and a few sentences into most stories	15%
I skim the full article	25%
I read every word in the article	19%

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Release date

September 2012

More information

Region

United States

Survey time period

August 13 and 20, 2012

Number of respondents

n = 2,307

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Percentage points exceeding 100 percent are likely due to rounding.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population.

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