Likelihood of U.S. online shopping on Black Friday 2017, by age group

This statistic illustrates the likelihood of consumers in the United States doing online shopping on Black Friday, sorted by age group. During the October 2017 survey, 50 percent of respondents aged 18 to 29 years stated that it was very likely that they were going to shop online during that day.

Likelihood of consumers in the United States shopping online on Black Friday as of October 2017, by age group

18 to 29 years30 to 59 years60 years or older
Very likely 50%32%10%
Rather likely 26%26%21%
Rather unlikely 11%8%10%
Very unlikely 7%26%49%
Don’t know6%8%10%
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Source

Release date

October 2017

Region

United States

Survey time period

October 11th to 20th, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How likely are you to go online shopping on ...? - Black Friday

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