Global mobile app retention rate as of 2nd half 2016, measured by number of user sessions
Mobile app retention rate worldwide H2 2016, by app usage
This statistic presents the global mobile app retention rate as of the second half of 2016, measured by total number of times an app was used. During the survey period it was found that 23 percent of apps were only used once. Overall, social media app had the highest monthly launch rate out of all app verticals with an average of 20.28 app launches per month. During the last reported period, the average app was launched 13.78 times per month.
Global mobile app retention rate as of 2nd half 2016, measured by number of user sessions
Usage sessionsRetention rate
123%
210%
37%
45%
54%
63%
73%
82%
92%
102%
11 and more39%
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Source

Release date

March 2017

Region

Worldwide

Survey time period

2nd half 2016

Number of respondents

37,000 apps

Special properties

within the Localytics network

Mobile app retention rate worldwide H2 2016, by app usage
This statistic presents the global mobile app retention rate as of the second half of 2016, measured by total number of times an app was used. During the survey period it was found that 23 percent of apps were only used once. Overall, social media app had the highest monthly launch rate out of all app verticals with an average of 20.28 app launches per month. During the last reported period, the average app was launched 13.78 times per month.
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