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Global mobile app retention rate 2016, by mobile platform
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Global mobile app retention rate 2016, by mobile platform
Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform
by Statista Research Department,
last edited
Sep 15, 2016
This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.
Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform
| Total number of times an app was used | Android | iOS | Total |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Total number of times an app was used | Android | iOS | Total |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Description
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by Statista Research Department,
last edited
Sep 15, 2016
This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.
- Show sources information
- Show publisher information
- Release date
- September 2016
- Region
- Worldwide
- Survey time period
- November 2015 to March 2016
- Special properties
- total includes platforms other than Android and iOS
Source
- Show sources information
- Show publisher information
- Release date
- September 2016
More information
- Region
- Worldwide
- Survey time period
- November 2015 to March 2016
- Special properties
- total includes platforms other than Android and iOS
Other statistics on the topic
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Statistics on "Mobile app usage"
- Market metrics
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- Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. dollars)Total global mobile app revenues 2014-2023
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- Total value of global consumer spend on mobile apps as of 3rd quarter 2019 (in billion U.S. dollars)Mobile app consumer spend on mobile apps Q3 2019
- Average consumer spend on mobile apps per smartphone as of 3rd quarter 2019 (in U.S. dollars)Quarterly consumer spend on mobile apps per user 2019
- Mobile app store revenues for gaming and non-gaming apps worldwide during 1st half 2019 (in billion U.S. dollars)Global gaming and non-gaming app store revenues H1 2019
- Number of mobile app downloads worldwide from 2016 to 2018 (in billions)Annual number of global mobile app downloads 2016-2018
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)Annual number of global mobile app downloads 2014-2023, by region
- Countries with the highest number of mobile app downloads from 2016 to 2018 (in billions)Leading countries ranked by mobile app store downloads 2016-2018
- App stores
The most important statistics
- Distribution of free and paid apps in the Apple App Store and Google Play as of December 2019Free and paid app distribution for Android and iOS 2019
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018App spend distribution between Apple App Store and Google Play 2012-2018
- Number of available apps at Google Play from 2nd quarter 2015 to 3rd quarter 2019Google Play: number of available apps as of Q3 2019
- Number of available apps in the Apple App Store from 1st quarter 2015 to 3rd quarter 2019Apple App Store: number of available apps as of Q3 2019
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 3rd quarter 2019Amazon Appstore: number of available apps as of Q3 2019
- Most popular Google Play app categories as of 3rd quarter 2019, by share of available appsMost popular Google Play app categories 2019
- Most popular Apple App Store categories in November 2019, by share of available appsMost popular Apple App Store categories 2019
- Market leaders
The most important statistics
- Mobile audience reach of leading smartphone apps in the United States as of August 2019Reach of most popular U.S. smartphone apps 2019
- Market reach of the most popular mobile app categories in the United States as of September 2019Leading mobile app categories in the United States 2019, by reach
- Market reach of the most popular Android app categories worldwide as of September 2019Leading Android app categories worldwide 2019
- Market reach of the most popular Android app categories in the United States as of September 2019Leading Android app categories in the United States 2019
- Market reach of the most popular Android apps in the United States as of September 2019Leading Android app reach in the United States 2019
- Market reach of the most popular Android retail apps in the United States as of September 2019Leading Android shopping app reach in the United States 2019
- Market reach of the most popular Android gaming apps in the United States in 3rd quarter 2019Leading Android gaming app reach in the U.S. Q3 2019
- Market reach of the most popular iOS app categories worldwide as of September 2019Leading iOS app categories worldwide 2019
- User engagement
The most important statistics
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by verticalGlobal mobile app three month user retention rates 2018, by vertical
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018Global mobile app three month user retention and churn 2018
- Average monthly launches for mobile apps worldwide as of 2nd half 2018Average monthly app launches as of H2 2018
- Average monthly time spent in-app as of 2nd half 2018, by vertical (in minutes.seconds)Average monthly in-app time as of H2 2018, by vertical
- Average monthly launches for mobile apps worldwide as of 2nd half 2018, by verticalAverage app launches per month H2 2018, by vertical
- Average time between last app session and app uninstall worldwide as of July 2018, by type (in days)Average app uninstall time worldwide 2018, by type
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Statistics
- Mobile app retention rate worldwide H2 2016, by app usage
- Number of available apps in the Apple App Store 2008-2017
- U.S. app developers interest in developing for selected platforms in 2010
- App categories with the highest abandonment rates as of March 2014
- U.S. mobile app retention rate H1 2016, by app usage
- Purchased mobile apps in China in 2012, by type
- Global mobile app retention rate 2012-2016, by app usage
- Leading mobile app development platforms in the United Kingdom (UK) 2014
- Number of Android social apps downloaded in China 2012
- Number of global healthcare apps by specific target group 2013
- Apple App Store holiday app spending 2018-2019
- Distribution of monthly expenditure on mobile apps in China 2012
- Share of app uninstallations in China 2012
Statistics on "Mobile app usage - Market metrics"
- Total global mobile app revenues 2014-2023
- Global gross consumer spend on mobile apps 2017-2022, by region
- Mobile app consumer spend on mobile apps Q3 2019
- Quarterly consumer spend on mobile apps per user 2019
- Global gaming and non-gaming app store revenues H1 2019
- Annual number of global mobile app downloads 2016-2018
- Annual number of global mobile app downloads 2014-2023, by region
- Leading countries ranked by mobile app store downloads 2016-2018
- Number of iOS and Google Play app downloads as of Q3 2019
Statistics on "Mobile app usage - App stores"
- Free and paid app distribution for Android and iOS 2019
- App spend distribution between Apple App Store and Google Play 2012-2018
- Google Play: number of available apps as of Q3 2019
- Apple App Store: number of available apps as of Q3 2019
- Amazon Appstore: number of available apps as of Q3 2019
- Most popular Google Play app categories 2019
- Most popular Apple App Store categories 2019
Statistics on "Mobile app usage - Market leaders"
- Reach of most popular U.S. smartphone apps 2019
- Leading mobile app categories in the United States 2019, by reach
- Leading Android app categories worldwide 2019
- Leading Android app categories in the United States 2019
- Leading Android app reach in the United States 2019
- Leading Android shopping app reach in the United States 2019
- Leading Android gaming app reach in the U.S. Q3 2019
- Leading iOS app categories worldwide 2019
- Leading iOS app categories in the United States 2019
- Leading iOS app reach in the United States 2019
- Leading iOS shopping app reach in the United States 2019
- Leading iOS gaming app reach in the U.S. Q3 2019
- Most popular global mobile messaging apps 2019
- Time spent on leading mobile app publishers in the U.S. 2019
- Top mobile app publishers in the U.S. 2019, by user reach
Statistics on "Mobile app usage - User engagement"
- Mobile apps: user retention rate 2012-2019
- Mobile app user retention rate 2018, by category
- Global mobile app three month user retention rates 2018, by vertical
- Global mobile app three month user retention and churn 2018
- Average monthly app launches as of H2 2018
- Average monthly in-app time as of H2 2018, by vertical
- Average app launches per month H2 2018, by vertical
- Average app uninstall time worldwide 2018, by type
- Average app uninstall time worldwide 2018, by vertical
- Shortest app uninstall time worldwide 2018, by vertical
- Longest app uninstall time worldwide 2018, by vertical
- Mobile app reinstall share 2018, by region
Further related statistics
- Mobile app retention rate worldwide H2 2016, by app usage
- Number of available apps in the Apple App Store 2008-2017
- U.S. app developers interest in developing for selected platforms in 2010
- App categories with the highest abandonment rates as of March 2014
- U.S. mobile app retention rate H1 2016, by app usage
- Purchased mobile apps in China in 2012, by type
- Global mobile app retention rate 2012-2016, by app usage
- Leading mobile app development platforms in the United Kingdom (UK) 2014
- Number of Android social apps downloaded in China 2012
- Number of global healthcare apps by specific target group 2013
- Apple App Store holiday app spending 2018-2019
- Distribution of monthly expenditure on mobile apps in China 2012
- Share of app uninstallations in China 2012
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