Conversion rate of selected B2C e-commerce retailers in China in 2011

This statistic shows the ten leading B2C e-commerce retailers with the highest conversion rate in China in October 2011. In October 2011, 1.9 percent of visitors to 360buy.com bought something through the site.

Leading B2C e-commerce retailers with the highest conversion rate in China in October 2011

Share of users who became buyers
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Source

Release date

December 2011

Region

China

Survey time period

October 2011

Supplementary notes

Alibaba's Taobao and Tmall websites could not be analyzed seperately.

According to the source, the data were collected based on a long-term monitoring of the user behavior of 200,000 internet users at home and at work. This excludes public locations like internet cafés.

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Statistics on "E-commerce in China"

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