Popular channels to discover new e-commerce retailers in China in 2011

Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers

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Source

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Release date

July 2012

Region

China

Survey time period

August and September 2011

Number of respondents

over 1,000 online shoppers

Special properties

150 cities

Supplementary notes

* Taobao is a C2C e-commerce website.

Half of the respondents lived in all key first and second tier cities.
The source does not provide information regarding the age of respondents.

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