This survey gives information on how Chinese online shoppers discover new e-commerce retailers in 2011. That year, 0.25 percent of respondents reported that they discovered new e-commerce retailers from in-game advertising whereas 18.55 percent relied on recommendations of friends.
Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent)
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Acquity Group. (July 9, 2012). Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent) [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/
Acquity Group. "Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent)." Chart. July 9, 2012. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/
Acquity Group. (2012). Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent). Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/
Acquity Group. "Most Popular Channels to Discover New E-commerce Retailers in China in 2011, by Share of Online Shoppers (in Percent)." Statista, Statista Inc., 9 Jul 2012, https://www.statista.com/statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/
Acquity Group, Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent) Statista, https://www.statista.com/statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/ (last visited March 29, 2024)
Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent) [Graph], Acquity Group, July 9, 2012. [Online]. Available: https://www.statista.com/statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/