Popular channels to discover new e-commerce retailers in China in 2011

This survey gives information on how Chinese online shoppers discover new e-commerce retailers in 2011. That year, 0.25 percent of respondents reported that they discovered new e-commerce retailers from in-game advertising whereas 18.55 percent relied on recommendations of friends.

Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers

Share of respondents
Taobao*42.71%
Online advertising27.51%
Friends18.22%
BBS11.18%
Baidu search7.79%
Family3.39%
Social networking services3.14%
TV/radio advertising2.89%
Google search2.26%
Other search engines2.26%
Out-of-home advertising2.14%
Print advertising1.88%
Blogs0.88%
In-Game Advertising0.25%
Others1.88%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2012

Region

China

Survey time period

August and September 2011

Number of respondents

over 1,000 online shoppers

Special properties

150 cities

Supplementary notes

* Taobao is a C2C e-commerce website.

Half of the respondents lived in all key first and second tier cities.
The source does not provide information regarding the age of respondents.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce in Europe"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.