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Amazon share of U.S. consumer spending 2014-2018
Amazon share of U.S. consumer spending 2014-2018
Amazon's share of consumer retail spending in the United States from 2014 to 2018
by J. Clement,
last edited
Mar 6, 2019
Amazon accounts for a significant percentage of consumer retail spending in the United States. In 2018, the online retail platform is estimated to have accounted for 6.4 percent of U.S. consumer retail spending and 2.1 percent of total consumer spending.
Amazon's share of consumer retail spending in the United States from 2014 to 2018
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| Share of consumer retail spending | Share of consumer spending | |
|---|---|---|
| 2018* | 6.4% | 2.1% |
| 2017 | 5% | 1.6% |
| 2016 | 3.9% | 1.3% |
| 2015 | 3% | 1% |
| 2014 | 2.2% | 0.7% |
| Share of consumer retail spending | Share of consumer spending | |
|---|---|---|
| 2018* | 6.4% | 2.1% |
| 2017 | 5% | 1.6% |
| 2016 | 3.9% | 1.3% |
| 2015 | 3% | 1% |
| 2014 | 2.2% | 0.7% |
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by J. Clement,
last edited
Mar 6, 2019
Amazon accounts for a significant percentage of consumer retail spending in the United States. In 2018, the online retail platform is estimated to have accounted for 6.4 percent of U.S. consumer retail spending and 2.1 percent of total consumer spending.
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- 2014 to 2018
- Supplementary notes
- *Estimate
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- 2014 to 2018
- Supplementary notes
- *Estimate
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Statistics on "Amazon"
- Company overview
The most important statistics
- Annual net revenue of Amazon from 2004 to 2018 (in billion U.S. dollars)Annual net sales of Amazon 2004-2018
- Annual net revenue of Amazon from 2006 to 2018, by segment (in billion U.S. dollars)Net revenue of Amazon from 2006-2018, by segment
- Net revenue of Amazon from 1st quarter 2007 to 3rd quarter 2019 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2019
- Global net revenue of Amazon from 2014 to 2018, by product group (in billion U.S. dollars)Global net revenue of Amazon 2014-2018, by product group
- Global net revenue of Amazon.com as of 3rd quarter 2019, by product group (in million U.S. dollars)Global net revenue of Amazon Q3 2019, by product group
- Amazon retail e-commerce sales in the United States from 2014 to 2018, by product category (in million U.S. dollars)U.S. Amazon retail e-commerce sales 2014-2018, by product category
- Annual operating income of Amazon from 2014 to 2018, by segment (in million U.S. dollar)Amazon operating income 2014-2018, by segment
- Annual net income of Amazon.com from 2004 to 2018 (in million U.S. dollars)Amazon: annual net income 2004-2018
- Benchmark
The most important statistics
- Leading companies worldwide in 2019, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2019
- Most popular multi-platform web properties in the United States in October 2019, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2019
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2021Total number of U.S. households with an Amazon Prime subscription 2016-2021
- Combined desktop and mobile visits to Amazon.com from May 2019 to October 2019 (in millions)Total global visitor traffic to Amazon.com 2019
- Distribution of Amazon retail e-commerce sales in the United States from 2016 to 2018, by product categoryU.S. Amazon retail e-commerce sales share 2016-2018, by product category
- Global retail e-commerce market share of Amazon from 2016 to 2019Worldwide Amazon online retail sales market share 2016-2019
- Amazon's online market share of selected top-level categories in the United States in 2018U.S. Amazon sales share of selected top-level categories 2018
- Distribution of online shopping expenditure in selected countries as of February 2019, by platformOnline shopping dollar spend in selected countries 2019, by platform
- Marketplace vs. direct sales
The most important statistics
- Leading online marketplace websites in the United States as of 4th quarter 2018, based on share of visitsLeading online marketplaces in the United States 2018, by visit share
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)Leading global online marketplaces 2018, by GMV
- Most popular online marketplaces in the United States in 2018, based on gross merchandise value (in billion U.S. dollars)Leading U.S. online marketplaces 2018, by GMV
- Amazon marketplace sales in the United States from 2016 to 2019 (in billion U.S. dollars)U.S. Amazon marketplace sales 2016-2019
- Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segmentU.S. Amazon retail e-commerce sales 2018-2019, by segment
- Percentage of paid units sold by third-party sellers on Amazon platform as of 3rd quarter 2019Third-party seller share of Amazon platform 2007-2019
- SMB business volume on Amazon worldwide in 2018, by amount (in U.S. dollars)SMB business volume on Amazon worldwide 2018, by amount
- Main product categories of Amazon marketplace sellers as of April 2019Amazon seller main category on Amazon 2019
- User demographics
The most important statistics
- U.S. customer satisfaction with Amazon.com from 2000 to 2018 (index score)ACSI - U.S. customer satisfaction with Amazon.com as of 2018
- Number of active Amazon customer accounts worldwide from 1st quarter 2013 to 1st quarter 2016 (in millions)Amazon: total active customer accounts as of 1st quarter 2016
- Number of Amazon Prime users in the United States from 2017 to 2021Number of U.S. Amazon Prime users 2017-2021
- Share of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017Share of U.S. Amazon Prime subscription households 2014-2017
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2021Total number of U.S. households with an Amazon Prime subscription 2016-2021
- Number of Amazon Prime members in the United States as of June 2019 (in millions)Number of U.S. Amazon Prime subscribers 2013-2019
- Share of Amazon customers in the United States who are Amazon Prime members as of June 2019Share of Amazon Prime subscribers in the U.S. 2015-2019
- What kind of Amazon account do you have?Kind of Amazon Account in the U.S. 2018
- User behavior
The most important statistics
- Let’s have a closer look at Amazon. On a gut level: How do you feel about Amazon?Brand empathy for Amazon in the U.S. 2018
- Most important factors driving purchasing decisions on Amazon among Amazon buyers as of February 2019Key factors for U.S. users to shop via Amazon 2019
- Most popular reasons for internet users in the United States to purchase products via Amazon as of March 2017, by age groupKey factors for U.S. users to shop via Amazon 2017, by age group
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- Frequency of online shopping via Amazon according to adults in the United States as of September 2018, by genderFrequency of online shopping via Amazon in the U.S. 2018, by gender
- Leading product categories purchased by Amazon shoppers in the United States as of February 2019Most popular U.S. Amazon product categories 2019
- Frequency with which Amazon shoppers in the United States purchase from Amazon as of February 2019, by membership statusU.S. Prime member Amazon shopping frequency 2019
- Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime members as of March 2019 (in U.S. dollars)Average spending of Amazon Prime and non-Prime members 2015-2019
- Digital media
The most important statistics
- Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018U.S. Amazon Prime service subscription reasons 2018
- Number of Amazon Prime Video subscribers worldwide in selected countries in 2022 (in millions)Number of Amazon Video subscribers 2022, by country
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?Share of adults who have an Amazon Prime Instant Video subscription in the U.S. 2018
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?Share of adults who have an Amazon Prime Video subscription in the U.S. 2018, by age
- What made you choose Amazon Video over other competitors?Drivers for Amazon Prime usage in the U.S. 2018
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 3rd quarter 2019Amazon Appstore: number of available apps as of Q3 2019
- Growth of available mobile apps in the Amazon Appstore worldwide from 2nd quarter 2015 to 3rd quarter 2019Amazon Appstore: quarterly growth of available apps as 2015-2019
- Quarterly growth of available apps in the Amazon Appstore as of 3rd quarter 2019, by categoryAmazon Appstore: growth of available apps Q3 2019, by category
- Smart devices
The most important statistics
- Unit shipments of smart speakers in the United States from 2016 to 2019 (in millions)U.S. smart speaker unit shipment 2016-2019
- Number of smart speakers in households in the United States in 2017 and 2018 (in millions)Total smart speakers in U.S. households 2017-2018
- Smart speakers installed base share in the United States as of August 2018, by modelInstalled base share of smart speakers in the United States 2018, by model
- Digital voice assistant installed base worldwide in 2019, by brand (in millions)Voice assistant installed base by brand worldwide 2019
- Quarterly unit shipments of smart speaker with intelligent personal assistant worldwide from 2016 to 2019, by vendor (in millions)Global smart speaker unit shipment 2016-2019, by vendor
- Smart speaker with intelligent personal assistant quarterly shipment share from 2016 to 2019, by vendorGlobal smart speaker vendors' market share 2016-2019
- Smart display built-in platform support market share forecast worldwide in 2019Smart display built-in platform support share worldwide in 2019
- Unit shipment share for smart speakers worldwide in the second quarter of 2018, by modelWorldwide smart speaker unit shipment share by model Q2 2018
- Amazon Web Services
The most important statistics
- Annual revenue of Amazon Web Services from 2013 to 2018 (in million U.S. dollars)Amazon Web Services: annual revenue 2013-2018
- Quarterly revenue of Amazon Web Services from 1st quarter 2014 to 3rd quarter 2019 (in million U.S. dollars)Amazon Web Services: quarterly revenue 2014-2019
- TTM revenue of Amazon Web Services from 4th quarter 2014 to 3rd quarter 2019 (in million U.S. dollars)Amazon Web Services: TTM revenue 2014-2019
- Year-on-year growth of Amazon Web Services revenues from 1st quarter 2014 to 3rd quarter 2019Amazon Web Services: year-on-year growth 2014-2019
- Current and planned usage of public cloud platform services running applications worldwide as of 2019Public cloud platform usage worldwide 2019
- Current enterprise usage of public cloud infrastructure and platform services running applications worldwide from 2017 to 2019, by serviceEnterprise public cloud platform and infrastructure service usage worldwide 2017-2019
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Statistics
- Amazon book market share in the U.S. 2013-2015, by format
- China: average online spending as of October 2013, by city tier
- Americans preferring Amazon from mid-2016 to mid-2017, by income
- China: average spend on luxury goods online purchase as of October 2013, by age
- U.S. digital Amazon audience on Prime Day and Cyber Monday 2015-2016
- U.S. Amazon members acceptable maximum delivery time free shipping 2017
- China: average online spending as of October 2013, by luxury goods category
- Average spending per e-shopper Egypt 2016-2018
- Amazon operating income 2014-2018, by segment
- China: average luxury goods online spending as of October 2013, by geographic region
- Canada: online consumer spending 2015
- U.S. cities ranked by average annual spending per Amazon buyer 2017
- U.S. Amazon sales share of selected top-level categories 2018
- Recession: influence on consumer e-commerce spending in 2012
- Online food delivery bookings by brand in the UK 2019
Statistics on "Amazon - Company overview"
- Annual net sales of Amazon 2004-2018
- Net revenue of Amazon from 2006-2018, by segment
- Amazon: quarterly net revenue 2007-2019
- Global net revenue of Amazon 2014-2018, by product group
- Global net revenue of Amazon Q3 2019, by product group
- U.S. Amazon retail e-commerce sales 2014-2018, by product category
- Amazon operating income 2014-2018, by segment
- Amazon: annual net income 2004-2018
- Amazon: quarterly net income 2009-2019
- Number of Amazon.com employees 2007-2018
- Amazon annual fulfillment spending 2001-2018
- Worldwide Amazon marketing expenditure 2010-2018
- Amazon: ad spend in the U.S. 2012-2018
- Amazon: brand value 2006-2019
Statistics on "Amazon - Benchmark"
- Brand value of the most valuable companies worldwide in 2019
- Most visited multi-platform U.S. web properties 2019
- Total number of U.S. households with an Amazon Prime subscription 2016-2021
- Total global visitor traffic to Amazon.com 2019
- U.S. Amazon retail e-commerce sales share 2016-2018, by product category
- Worldwide Amazon online retail sales market share 2016-2019
- U.S. Amazon sales share of selected top-level categories 2018
- Online shopping dollar spend in selected countries 2019, by platform
- Products and services of tech companies in the U.S. 2018
- Environmental friendliness of tech companies in the U.S. 2018
- Transparency of tech companies in the U.S. 2018
- Innovation of tech companies in the U.S. 2018
- Social responsibility of tech companies in the U.S. 2018
Statistics on "Amazon - Marketplace vs. direct sales"
- Leading online marketplaces in the United States 2018, by visit share
- Leading global online marketplaces 2018, by GMV
- Leading U.S. online marketplaces 2018, by GMV
- U.S. Amazon marketplace sales 2016-2019
- U.S. Amazon retail e-commerce sales 2018-2019, by segment
- Third-party seller share of Amazon platform 2007-2019
- SMB business volume on Amazon worldwide 2018, by amount
- Amazon seller main category on Amazon 2019
- Amazon seller other marketplace usage 2019
- Product pricing of Amazon private label products worldwide 2019
Statistics on "Amazon - User demographics"
- ACSI - U.S. customer satisfaction with Amazon.com as of 2018
- Amazon: total active customer accounts as of 1st quarter 2016
- Number of U.S. Amazon Prime users 2017-2021
- Share of U.S. Amazon Prime subscription households 2014-2017
- Total number of U.S. households with an Amazon Prime subscription 2016-2021
- Number of U.S. Amazon Prime subscribers 2013-2019
- Share of Amazon Prime subscribers in the U.S. 2015-2019
- Kind of Amazon Account in the U.S. 2018
- Amazon Prime account type in the U.S. 2018
Statistics on "Amazon - User behavior"
- Brand empathy for Amazon in the U.S. 2018
- Key factors for U.S. users to shop via Amazon 2019
- Key factors for U.S. users to shop via Amazon 2017, by age group
- Online shopping and buying-related activities by U.S. internet users in 2018, by age
- Frequency of online shopping via Amazon in the U.S. 2018, by gender
- Most popular U.S. Amazon product categories 2019
- U.S. Prime member Amazon shopping frequency 2019
- Average spending of Amazon Prime and non-Prime members 2015-2019
- Average spending of U.S. Amazon Echo owners and Prime members 2017
- Annual number of orders by U.S. Amazon Prime & non-Prime members 2018
- Amazon delivery speed expectations fulfillment in the U.S. 2018
Statistics on "Amazon - Digital media"
- U.S. Amazon Prime service subscription reasons 2018
- Number of Amazon Video subscribers 2022, by country
- Share of adults who have an Amazon Prime Instant Video subscription in the U.S. 2018
- Share of adults who have an Amazon Prime Video subscription in the U.S. 2018, by age
- Drivers for Amazon Prime usage in the U.S. 2018
- Amazon Appstore: number of available apps as of Q3 2019
- Amazon Appstore: quarterly growth of available apps as 2015-2019
- Amazon Appstore: growth of available apps Q3 2019, by category
Statistics on "Amazon - Smart devices"
- U.S. smart speaker unit shipment 2016-2019
- Total smart speakers in U.S. households 2017-2018
- Installed base share of smart speakers in the United States 2018, by model
- Voice assistant installed base by brand worldwide 2019
- Global smart speaker unit shipment 2016-2019, by vendor
- Global smart speaker vendors' market share 2016-2019
- Smart display built-in platform support share worldwide in 2019
- Worldwide smart speaker unit shipment share by model Q2 2018
- Smart speaker brand adoption rate worldwide in 2018
- Amazon Alexa average skill ratings by category as of 2018
Statistics on "Amazon - Amazon Web Services"
- Amazon Web Services: annual revenue 2013-2018
- Amazon Web Services: quarterly revenue 2014-2019
- Amazon Web Services: TTM revenue 2014-2019
- Amazon Web Services: year-on-year growth 2014-2019
- Public cloud platform usage worldwide 2019
- Enterprise public cloud platform and infrastructure service usage worldwide 2017-2019
Further related statistics
- Amazon book market share in the U.S. 2013-2015, by format
- China: average online spending as of October 2013, by city tier
- Americans preferring Amazon from mid-2016 to mid-2017, by income
- China: average spend on luxury goods online purchase as of October 2013, by age
- U.S. digital Amazon audience on Prime Day and Cyber Monday 2015-2016
- U.S. Amazon members acceptable maximum delivery time free shipping 2017
- China: average online spending as of October 2013, by luxury goods category
- Average spending per e-shopper Egypt 2016-2018
- Amazon operating income 2014-2018, by segment
- China: average luxury goods online spending as of October 2013, by geographic region
- Canada: online consumer spending 2015
- U.S. cities ranked by average annual spending per Amazon buyer 2017
- U.S. Amazon sales share of selected top-level categories 2018
- Recession: influence on consumer e-commerce spending in 2012
- Online food delivery bookings by brand in the UK 2019
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