This statistic gives information on U.S. consumer's awareness of their financial institution's presence on social media sites in the United States in 2011. It was found that 59 percent of consumers were unaware and 24 percent were unsure.
Customer awareness of financial institution's presence on social networking sites in the U.S. in 2011
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comScore. (February 2, 2012). Customer awareness of financial institution's presence on social networking sites in the U.S. in 2011 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/245230/awareness-of-financial-institutions-presence-on-social-networks/
comScore. "Customer awareness of financial institution's presence on social networking sites in the U.S. in 2011." Chart. February 2, 2012. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/245230/awareness-of-financial-institutions-presence-on-social-networks/
comScore. (2012). Customer awareness of financial institution's presence on social networking sites in the U.S. in 2011. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/245230/awareness-of-financial-institutions-presence-on-social-networks/
comScore. "Customer Awareness of Financial Institution's Presence on Social Networking Sites in The U.S. in 2011." Statista, Statista Inc., 2 Feb 2012, https://www.statista.com/statistics/245230/awareness-of-financial-institutions-presence-on-social-networks/
comScore, Customer awareness of financial institution's presence on social networking sites in the U.S. in 2011 Statista, https://www.statista.com/statistics/245230/awareness-of-financial-institutions-presence-on-social-networks/ (last visited March 29, 2024)
Customer awareness of financial institution's presence on social networking sites in the U.S. in 2011 [Graph], comScore, February 2, 2012. [Online]. Available: https://www.statista.com/statistics/245230/awareness-of-financial-institutions-presence-on-social-networks/