U.S. adults likely to go Black Friday shopping in 2017, by income

This statistic shows the results of a survey in which U.S. adults were asked how likely they were to go shopping on Black Friday in 2017, broken down by income group. The survey found that 25 percent of respondents with an income of less than 50,000 U.S. dollars reported that they will definitely go shopping on Black Friday, while 28 percent of respondents with an income of more than 50,000 U.S. dollars reported the same.

Share of consumers in the United States likely to go shopping on Black Friday in 2017, by income

Definitely willProbably willMight or might notProbably will notDefinitely will notDo not know
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Source

In cooperation with
Ipsos
Release date

November 2017

Region

United States

Survey time period

September 5 and 6, 2017

Number of respondents

1,009 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the method of survey or the exact date of survey.

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