U.S. holiday shopping AOV 2018

Published by J. Clement, Feb 26, 2019
This statistic gives information on the average order value of holiday season e-commerce sales in the United States in 2018. During the November to December period, the average order value amounted to 131.71 U.S. dollars with e-commerce orders placed during the Thanksgiving to Cyber Monday weekend averaging 138.39 U.S. dollars in value.

Average order value of holiday season e-commerce sales in the United States in 2018 (in U.S. dollars)

AOV in U.S. dollars
Total holiday season131.71
Thanksgiving – Cyber Monday138.39
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Release date

January 2019

Region

United States

Survey time period

November 1 to December 30, 2017 and 2018

Special properties

desktop, smartphone, tablet

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Holiday season e-commerceU.S. Christmas SeasonNational holidays in the U.S.E-commerce in the United StatesHoliday season in Canada
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