Mobile advertising response worldwide 2014, by age

The statistic provides data on the mobile advertising response among mobile users from the France, Germany, United Kingdom and United States as collated in the fourth quarter of 2014, broken down by age. During the survey, 23 percent of Millennials stated a mobile ad had prompted them to make a purchase.

Has an advert you've seen prompted you to do any of the following?

TotalMillennials (16-34)Gen Xers (35-54)
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Source

Release date

July 2015

Region

Worldwide

Survey time period

Q4 2014

Number of respondents

n = 4,018 mobile owners (smartphone and/or tablet) from the U.S., UK, France and Germany

Age group

16 years and older

Supplementary notes

Methodology from the original report.

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Statistics on "Mobile marketing in the U.S."

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