advertising spending in 2015.
The statistic shows the shares of cosumers who had a very or somewhat favorable attitude towards different formats of online advertising on mobile devices in the United States in 2012, distinguishing between iPhone and iPad users and users of other products. During the survey, 18 percent of respondents who owned an iPhone or iPad said they had a very or somewhat favorable attitude towards augmented reality (AR) ads. Augemented reality attracted 2.3 billion U.S. dollars in How would you characterize your attitude to each of the following formats of advertising on mobile devices?
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Attitudes towards advertising in Sweden 2022, by medium
- Premium Statistic Search media ad spend in Latin America 2022, by country
- Premium Statistic Visibility rate of mobile advertising in Germany Q3 2021, by format
- Premium Statistic Total internet ad revenue Australia 2015-2024
- Premium Statistic Mobile internet ad revenue Australia 2013-2022
- Premium Statistic Mobile display and search advertising spending in France 2011-2018
- Premium Statistic Consumer trust in digital advertising in Australia 2013-2015, by format
- Premium Statistic Consumer trust in advertising in Australia 2015, by format
- Premium Statistic Online ad revenue distribution in China 2022, by ad format
About the region
8
- Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
- Premium Statistic Mobile ad spend in the U.S. 2027-2028, by format
- Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
- Premium Statistic United States: top 10 consumer electronics online stores 2022
- Premium Statistic Mobile ad spend growth in the U.S. 2021, by type
- Premium Statistic U.S. Google AdWords mobile CTR 2018, by industry
- Premium Statistic Tablet device ownership in the U.S. 2017, by device type
- Premium Statistic Leading customer retention methods in the U.S. 2015
Other regions
10
- Premium Statistic Market shares of digital ad formats in Spain 2022
- Basic Statistic Tablet PC vendors: global market share Q1 2012
- Premium Statistic Display ad spend in France 2023, by format
- Premium Statistic Digital ad spend in Finland 2022, by format
- Premium Statistic Digital ad spend in Mexico 2018-2020, by format
- Premium Statistic Tablet penetration rate in the Benelux 2019, by country
- Premium Statistic Digital ad spend growth in Latin America 2021, by format
- Premium Statistic Australia tablet market share by vendor 2015-2016
- Premium Statistic Digital ad spend in North America 2022, by format
- Premium Statistic Reach of mobile advertising marketers in Germany January 2023
Related statistics
10
- Premium Statistic Digital ad spend growth in Ireland 2022, by format
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
- Premium Statistic Mobile display ad viewability rates worldwide 2019-2022
- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Complaints about digital advertising in the UK 2022, by ad location
- Premium Statistic Display ad spend in Ireland 2018-2022
- Premium Statistic Online display ad spend in the UK 2019-2022
- Premium Statistic Digital display ad spend growth in the U.S. 2020-2022
- Basic Statistic Breakdown of U.S. online ad revenue 2022, by format
Further related statistics
10
- Garmin automotive segment revenue worldwide 2008-2022
- Sales of Johnson & Johnson worldwide 2011-2023, by segment
- Paid ad methods used for B2C content marketing North America 2022
- Service revenue of the U.S. mobile wireless industry 1985-2021
- Computer software: Online purchasing in Great Britain 2020, by age group
- Per capita consumer spending in India 1974-2012
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Pre-pay customer: Monthly mobile messages sent in the United Kingdom (UK) 2007-2018
- Preferred brands as gifts for men by Chinese millionaires 2017
- U.S. high school students' concerns about paying for college 2016
Further Content: You might find this interesting as well
Statistics
- Garmin automotive segment revenue worldwide 2008-2022
- Sales of Johnson & Johnson worldwide 2011-2023, by segment
- Paid ad methods used for B2C content marketing North America 2022
- Service revenue of the U.S. mobile wireless industry 1985-2021
- Computer software: Online purchasing in Great Britain 2020, by age group
- Per capita consumer spending in India 1974-2012
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Pre-pay customer: Monthly mobile messages sent in the United Kingdom (UK) 2007-2018
- Preferred brands as gifts for men by Chinese millionaires 2017
- U.S. high school students' concerns about paying for college 2016
Kantar Millward Brown. (November 27, 2012). How would you characterize your attitude to each of the following formats of advertising on mobile devices? [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/
Kantar Millward Brown. "How would you characterize your attitude to each of the following formats of advertising on mobile devices?." Chart. November 27, 2012. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/
Kantar Millward Brown. (2012). How would you characterize your attitude to each of the following formats of advertising on mobile devices?. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/
Kantar Millward Brown. "How Would You Characterize Your Attitude to Each of The following Formats of Advertising on Mobile Devices?." Statista, Statista Inc., 27 Nov 2012, https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/
Kantar Millward Brown, How would you characterize your attitude to each of the following formats of advertising on mobile devices? Statista, https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/ (last visited March 28, 2024)
How would you characterize your attitude to each of the following formats of advertising on mobile devices? [Graph], Kantar Millward Brown, November 27, 2012. [Online]. Available: https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/