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Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018
Share of global retail and marketplace e-commerce GMV 2018
In 2018, third-party (3P) sales via marketplaces accounted for 80 percent of global online GMV of the top 20 e-commerce companies worldwide. Direct retail (1P) sales accounted for 20 percent of gross merchandise volume.
Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018
Share of total GMV
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Source

Release date

October 2019

Region

Worldwide

Survey time period

2018

Special properties

based on top 20 e-commerce companies

Share of global retail and marketplace e-commerce GMV 2018
In 2018, third-party (3P) sales via marketplaces accounted for 80 percent of global online GMV of the top 20 e-commerce companies worldwide. Direct retail (1P) sales accounted for 20 percent of gross merchandise volume.
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Statistics on "Online marketplaces"
  • Overview
  • Shopper behavior
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