Operating profit of the H&M Group worldwide 2009-2023

Published by
P. Smith,
Apr 22, 2024

This statistic depicts the operating profit of the H&M Group worldwide from financial year 2009 to 2023. In 2023, the global operating profit of the H&M Group was about 14.5 billion Swedish kronor, which was roughly double the previous year's profit. 

H&M in the UK

H&M is one of the best known apparel retailers in the United Kingdom, with an awareness of 93 percent among consumers in the UK. Overall two fifths of consumers in the country liked the apparel brand in 2023. This figure was even higher among Gen Z respondents, at 57 percent. This made H&M the second most popular fashion brand for Gen Z in the UK, behind Primark.

Best Known fashion stores in the UK

Primark also topped the overall ranking of fashion stores by brand awareness in the United Kingdom in 2023, edging out H&M by one percentage point. Next followed closely in third, also just one point behind second. The top six stores all had an awareness score of 90 percent or higher.

Operating profit of the H&M Group worldwide from financial year 2009 to 2023 (in million SEK)

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Release date

April 2024

Region

Worldwide

Survey time period

Financial year 2009 to 2023

Supplementary notes

Fiscal year runs from December 1st to November 30th of the respective year. 

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