U.S. consumers with a brand type preference when buying a new product in 2012

Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2013

Region

United States

Survey time period

2012

Number of respondents

approx. 500 per category

Special properties

U.S. consumers

Method of interview

Online survey

Supplementary notes

* Percentage of respondents who expressed a preference when asked if they would prefer a new product introduced under a private versus national versus specialty brand.
Figures are based on the consumer survey "Activating New Opportunities at Retail, 2012".

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

5

Other regions

9

Related statistics

9

Further related statistics

10
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.