E-mail marketing purposes in the U.S. as of January 2012

Published by Statista Research Department, Feb 15, 2012
The statistic presents the purposes e-mail marketing programs were expected to serve in the United States as of January 2012. During the survey, 17 percent of respondents stated their e-mail marketing program was expected to serve brand awareness.

What is the most important purpose of your e-mail program?

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Source

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Release date

February 2012

Region

United States

Survey time period

December 2011 to January 2012

Number of respondents

n = 332

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the missing percentage points to 100 percent.

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