Victoria's Secret's net sales worldwide from 2010 to 2018

Victoria’s Secret, one of the most well-known retailers of women’s lingerie in the world, had global net sales amounting to approximately 7.4 billion U.S. dollars in 2018. Victoria’s Secret is one of the flagship brands of American retailer, L Brands.

The development of an iconic fashion brand

Victoria’s Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women’s lingerie. This led to the creation of Victoria’s Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria’s Secret is also impressive. As of February 2, 2019, the specialty retailer had 1,098 stores in operation throughout United States alone. The annual Victoria’s Secret Fashion Show has also added to the iconic nature of the brand, with a host of supermodels showcasing the brands’ latest ranges of merchandise. The fashion show has a significant following within the United States.

Net sales of Victoria's Secret worldwide from 2010 to 2018

Net sales in million U.S. dollars
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Release date

March 2019



Survey time period

2010 to 2018

Supplementary notes

The company's fiscal year ends on the Saturday nearest to January 31 each year.

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