Victoria's Secret's net sales worldwide from 2010 to 2022
The development of an iconic fashion brand
Victoria’s Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women’s lingerie. This led to the creation of Victoria’s Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria’s Secret is also impressive. As of January 30, 2021, the specialty retailer had 846 stores in operation throughout United States alone. The annual Victoria’s Secret Fashion Show also added to the iconic nature of the brand, with a host of supermodels showcasing the brands’ latest ranges of merchandise. The fashion show has a significant following within the United States.