E-mail marketing campaign metrics in the U.S. in Q4 2011 and Q4 2012
The statistic presents the e-mail marketing campaign metrics in the United States in the fourth quarter of 2011 and in the fourth quarter of 2012 as well as their percentage change in this period. In the fourth quarter 2012, the transaction-to-click rate was 5.3 percent, down from 5.5 percent a year earlier.